Request a Quote - Web Design Project Brief

First Step: Good planning is the key to a successful website and estimating the size of a task accurately is one of the more difficult assignments in a web design project.

For this reason, we've compiled a few questions. Your answers will help us identify and measure the scope of your project. As a convenient side effect, it will also aid you in capturing your ideas and vision for your project. If there are any areas or questions that you don't feel are relevant to your project, please just skip them. We can always come back to it later. Once you've sent the completed form back to us, we'll work through your answers and get back to you to discuss the right solution for your business or organization.

The Basics

Name*

Email*

Company or Project Name*

Phone*

Current Website

Budget*

About Your Company and Project

Please summarize your company's activities or your project

Key things to mention could be what your business is about, when the company was established, and what drives your company forward.

Who is your target audience?

Every company has an ideal client, please let me know about the demographic that your company targets, for example: age, gender and profession.

Who are your competitors?

Mention who your competitors are, and also how you are different to them. What is your unique selling point?

What is the goal of this website?

If this is your first website, explain what you hope to achieve with it, for example: An increase in traffic, better conversions, better branding etc. If you already have a website, you can mention the strengths and weaknesses of your current website

About Your Design

Let's get creative

Next Step: Providing examples of sites that you think would reflect your brand and style well is a great step forward. Open another browser tab and take a few minutes to consider websites that you enjoy browsing and why. In the next few fields, reference the website that you like and tell us why you like it.

After you're finished thinking about other websites, take a minute to think about how you want your future website to come across. Use the check boxes to categorize your website. Using an existing branding guideline for your business can come in handy at this point in time, but it isn't necessary. Your website should be an extension of your brand, however.

1. Website URL

What do you like about it?

2. Website URL

What do you like about it?

3. Website URL

What do you like about it?

Add additional comments on the look and feel of the design.

Do you have a preferred color scheme?

Please mention if your company already has an established colour scheme, or if you have a colour in mind for the website, and any colours to avoid.

Do you have an existing logo?

Yes
No
I am interested in a logo design or redesign.

Do you have any existing media that should be included on your site?

Media might include graphics such as product images, employee photos, purchased stock photography or videos, audio etc. (Please make sure you have the legal property or usage rights of any content, graphics or photos you wish to display on your website.)

About Your Content

Do you have a slogan or tagline?

Have you created copy text for any of your pages? Give us a brief update on where you are on this process.

Almost Finished...

Additonal Comments

Take One Last Look

Final Step: Take a brief look over the information you've provided and make sure it's complete. Remember, if you didn't know how to answer something, it's fine to leave that field blank. We'll continue this process in person. Meanwhile, keep thinking about the questions in this brief and we'll meet with your shortly!

Don't be Overwhelmed

We know this process can be a bit long, but it's the key to a successful project. Providing us with your contact information allows us to follow up with you regarding your submitted project brief.

There are only five fields that must be filled out before submitting. If you're at the beginning of your project, just submit "The Basics" and we'll get in touch with you.

Your Privacy Matters

We do not share any of our client's information with any other entity. We value your privacy.

Fields denoted by an asterisk (*) are required.

Content is King

The most important part of your site is your content. It should be as specific and clear as possible to the kind of client you want to attract.
Text content is particularly important for search engine placement. Without original text content, most search engines will be unable to match search terms to the content of a site.
Create an elevator pitch: An elevator pitch is a well thought-out introduction to your business as a whole. It should be displayed on your homepage in order to present visitors with an overview of what your company is about.
Be concise and precise: Writing for the web is different than writing for other mediums. Long flowery paragraphs and lengthy prose are not effective as the majority of web surfers quickly scan web pages for the information they seek.
Content is about getting the reader's attention and keeping it. Content is about selling. Make sure your content is driving your customer's actions.

Learn more!